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Job Opportunity at Serengeti Breweries Limited (SBL).

 In this post, you will find all the information about Job Opportunity at Serengeti Breweries Limited (SBL).  

Job Title: Account Development Executive.

Worker Type: Regular.

Primary Location: Dar es Salaam.

Serengeti Breweries Limited (SBL).

Is a fully integrated beverage business in Diageo Africa (supply and demand for beer and spirits) It is a subsidiary of East Africa Breweries Limited (EABL), the largest business unit in Diageo Africa and the largest listed Company on the NSE in Kenya. SBL operates exclusively in Tanzania and is the second largest beer company with a market share of around 25%.

SBL was incorporated in 1988 as Associated Breweries Limited and changed its name to Serengeti Breweries Limited in 2002 and commenced commercial operations in 1996 with one brewery in Dar es Salaam. The company was acquired by EABL in October 2010 and has three breweries located in Dar es Salaam, Mwanza and Moshi.

Job Purpose:

To lead Take home business channels, Supermarkets & Convenient Stores, Petro -marts, Duty Free, Hotels, Clubs and to lead the development and execution of Key Accounts’ Business plans, in order to achieve mutually defined objectives, profits/NSV and brand growth targets.

Job Opportunity at Serengeti Breweries Limited (SBL).

Job Opportunity at Serengeti Breweries Limited (SBL).


Related job: Job Vacancy at Nokia.

Job Accountabilities:

  • Developing Business Plans with Key Accounts/ with critical metrics improving our RTM value chain and working to drive both volume “Push and “Pull” within both Supermarkets & Consumers.
  • To define and deliver stretching Off Trade business plans and the strategy for their implementation around a total alcohol, one portfolio approach.
  • Identify emerging off trade trends and insights and develop activity plans for Key Accounts.
  • Develop JUCPS and activities matching brands with opportunities.
  • Ensure compliance with safety requirements at the work environment.

Related job: Job Opportunity at CRDB Bank.

Qualifications and Experiences:

  • Must have at least college graduate (Diploma and above) with mathematical and analytical skills, preferably business administration.
  • Minimum of 1 year experience and must have background in Sales.
  • Computer literate and good command of English.
  • Excellent in interpersonal communication.
  • A self-initiator and Able to work with low supervision.
  • Have an analytical mind and bold to reach high targets.
  • Able to take business related initiatives to produce positive business results.


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